Table of contents: 
1 Rectangular Milk Cartons and Cylindrical Soda 
Cans: The Economics of Product Design 
2 Free Peanuts and Expensive Batteries: Supply and 
Demand in Action 
3 Why Equally Talented Workers Often Ear Different 
Salaries and Other Mysteries of the World of Work 
4 Why Some Buyers Pay More than Others: The 
Economics of Discount Pricing 
5 Why Smart for One is Sometimes Dumb for All 
6 The Myth of Ownership 
7 Decoding the Signals of the Marketplace 
8 The Economic Naturalist Hits the Road 
9 Psychology Meets Economics 
10 The Informal Market for Personal Relationships 
11 Two Originals 
Parting Thoughts 

Blog/2007-10-03 (last edited 2007-12-12 16:15:26 by MarkLesh)